WBAL



Baltimore, Maryland

The management at WBAL wanted to improve the Hearst/Argyle news image in the very competitive Baltimore market.

After an in-depth analysis of their entire existing news environment, it was determined that one of the factors in viewers’ perception was the aesthetics and configuration of the news department itself. Achieving WBAL’s goals required increasing the space allocated to news and relocating it to a more appropriate place in the station. With planning assistance from Rees’ broadcast design specialists, the move not only allowed for a more efficient use of the square footage, but brought the News Department closer to the news studio, creative services, and photographers; as well as giving reporters better access to news vehicles.

The improved spatial efficiencies also allowed WBAL to expand the amount of space devoted to news support areas and gave the News Director clear visual access to the studio.

Without adding additional square footage, the improved configuration allowed more activity with greater efficiency and eliminated wasted space and staff time. The General Manager said the change was remarkable and since his office was now located adjacent to the News Department, he could see the improvement every day.

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